Mobile business apps are the second best marketing tool for small businesses

Many words and figures can be used to make a case that mobile devices have grown and continue to grow into one of the most popular technological developments. Just look around and the most skeptical among us will be believers. And like all new developments, the speed at which these new developments are improved and made more accessible is directly proportional to their popularity. As a result mobile is changing and getting better… fast!

For a business marketing, online presence is a constant evolution from the days, not too long ago, of just having a website, which evolved into a mobile website, developing a social online presence and even now developing your own mobile app. Many big companies have been working in the field of mobile application marketing for quite some time now. They have realized that mobile apps provide their customers and with proper management, you will get increased revenue and customer loyalty. They also had the resources to finance the exorbitant development costs required to build a custom native app for all mobile platforms and were able to do it affordably.

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Technology leaps and bounds! Today, mobile apps are no longer just within the reach of large companies. For the purpose of this article, we will not share the technical differences between custom native apps, mobile web apps, hybrid apps, mobile websites and web apps. Small businesses will focus on what appears to be the best option. The goal… exceptional user experience (now referred to as UX) and easy-to-manage content.

There is no single best solution for every type of business. All mobile options have advantages and disadvantages. The key is to choose the most appropriate option, i.e., the one that provides the greatest number of benefits at the best price to the company and its customers. After doing research, it's hard to give an unbiased view of these facts while the best option for most small businesses is obvious. In short, attractive features available to customers, easy full control over content, and reasonable pricing A native mobile application built using the (NMAT) template is considered the second best promoting device to work on the main concern and increment client unwaveringness.

To be clear, custom-designed native apps built from the ground up require hand-coding every app on every mobile platform, Apple, Android, etc. It is a very expensive process. Programmers are paid very well and the end result provides a great, customized user experience. A new option, NMAT, is to create an application using an already coded template system that can be customized in appearance, functionality and content. This option offers similar features to a dedicated app, at a fraction of the cost, with a very similar user experience that is fully manageable online.

Here's a quick look at comparing the benefits between a mobile website and a native app.

Device Features – Apps have full access to all capabilities of mobile devices including camera, GPS, data storage, etc. for best user experience. The mobile site currently has limited access.

User Install - No installation required for mobile websites. Searching and finding a mobile business app requires some motivation.In the gaming business, this ought not be a hindrance.. Most customers will be motivated to find your app to take advantage of content with offers and discounts.

Speed – A mobile app is much faster than building a mobile website for a better user experience.

Owner Maintenance – NMAT maintenance is much easier these days with the application hosted in the cloud. The Online Content Management System (CMSD) dashboard allows customers to modify their application content and send messages 24/7. Updating custom native apps is more complicated. The mobile site is updated as easily as the web page.

Work offline - Mobile websites are inaccessible without WiFi or cellular connection Native apps have offline access which gives them an edge in this category

Development cost – Custom native apps are expensive. It includes both the less expensive and highly affordable mobile and NMAT websites. Perhaps with future technological developments, small business mobile applications may go the way of Betamax and mobile websites may overcome many of the current shortcomings and become the dominant mobile format. But for now, and probably for the foreseeable future, native apps are the best marketing tool available to small businesses. For maximum benefit, your app can be used on your mobile website and has additional user benefits such as the ability for customers to log in to their personal accounts.

Now to the good part. Here's a look at what benefits a mobile app can bring to your business and customers. Mobile power

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FAQ

Mobile app is a marketing tool?

Using mobile applications as a marketing tool for your business comes with several benefits. A mobile app can help you automate your business, provide better customer service, promote brand awareness and get the right market visibility.

What is the number one marketing tool for businesses?

#1) HubSpot Marketing Hub

Best for small, medium and large sized businesses. HubSpot is a powerful and easy-to-use marketing software application. HubSpot's online tools capture attention, convert leads, and customize for better reporting

Why is mobile app marketing important?

Mobile app marketing provides convenient branding that supports and scales a brand image across digital platforms. By leveraging relevant channels and telling compelling stories, brands can capture audience attention and gain prominence almost instantly.

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