MOBILE ANALYTICS - GET INSIGHTS INTO THE PERFORMANCE OF YOUR MOBILE OFFERING
Mobility Services
Mobility services are being offered by companies on various handheld devices: smartphones, tablets, infotainment gadgets, biometric devices, digital TVs and set-top boxes to digital cameras, USB and Wi-Fi enabled digital photo frames and various IP phones.
Billions of bytes of data in the form of photos, videos, app data, business transactions, GPS information and social media updates are being generated as the number of mobile devices skyrockets.
Through mobile analytics, enterprises can gain critical and useful insights into a variety of business-critical activities, helping them transform the way they do business and thus gain a competitive edge by providing unique customer experiences.
In this rapidly changing world, it is important to be able to access information and make decisions anytime and anywhere. Mobility is leading this transformation by helping businesses move, connect with customers, partners, employees and machines 24x7. Mobility services are being offered by companies on various handheld devices: smartphones, tablets, infotainment gadgets, biometric devices, digital TVs and set-top boxes to digital cameras, USB and Wi-Fi enabled digital photo frames and various IP phones.
Some of these services include:
• Portable procedure, application improvement and life cycle the board
• Cloud integration, platform porting and migration
• Middleware media integration
• Mobile capabilities for business intelligence and analytics
• Mobile app QA and testing
• Performance optimization
• Wireframe design, usability and GUI engineering
• Implementation of IoT and connected devices
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Required for mobile analytics
Billions of bytes of data in the form of photos, videos, app data, business transactions, GPS information and social media updates are being generated as the number of mobile devices skyrockets. To get the most out of such huge amounts of data, it becomes imperative to manage, monitor and analyze such data through mobile analytics. Through mobile analytics, enterprises can gain critical and useful insights into a variety of business-critical activities, helping them transform the way they do business and thus gain a competitive edge by providing unique customer experiences.
Furthermore, as the world becomes more global, enterprises are spreading their wings across multiple geographies. In this global era, users expect full access to real-time information, and want to be well connected and informed all the time. With mobile analytics, enterprises are facilitating the rapid and seamless sharing of critical information, thereby connecting employees with customers and improving business productivity in the long run.
Mobile analytics feature
With mobile analytics, enterprises can reap enormous benefits. Let's see something:
• Real-time data access: Mobile analytics enables users to access real-time data. This ensures that users are updated with the latest data, which helps them make timely, accurate decisions.
• Insight into Marketing ROI: Using mobile analytics, organizations can track, measure and monitor key metrics across mobile websites and apps for different form factors. Analysing these metrics enables organizations to understand the contribution of mobility to their bottom line and gain insight into the ROI of their mobile marketing investment.
• Measure app performance: Mobile analytics help organizations understand how successful their mobile offerings are, helping to prioritize investments for the future. By measuring only the mobility metrics that matter, enterprises can understand their app usage patterns, giving them a clear understanding of mobile engagement and enabling data-driven decision making.
• Improve client commitment: Versatile investigation assists associations with estimating application use measurements like month to month dynamic clients, new clients, and so on. and gain insight into app revenue. By tracking key app-related trends, organizations can make key decisions to increase user engagement and monetize their apps.
• Analyse mobile activity: Mobile analytics gives enterprises the ability to explore and analyse digital data. Such analysis helps understand usage patterns of mobile offerings and helps enterprises improve their strategies based on the successes and failures of current offerings.
• Optimize mobile campaigns: Using mobile analytics, organizations can see how their mobile campaigns are performing. They can track conversion and sales data generated through mobile channels, compare it with other channels, and create strategies to improve transactions.
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Improved customer experience
Mobile technology plays an important role in business life, allowing enterprises to empower employees and understand customers like never before. By providing rich tools and reporting capabilities, mobile analytics enables personalized interactions with customers. By understanding the ROI of mobile investments and optimizing mobile strategies, organizations can create meaningful customer experiences with mobile analytics.
• Measure app performance: Mobile analytics help organizations understand how successful their mobile offerings are, helping to prioritize investments for the future. • Optimize mobile campaigns: Using mobile analytics, organizations can see how their mobile campaigns are performing. By understanding the ROI of mobile investments and optimizing mobile strategies, organizations can create meaningful customer experiences with mobile analytics.
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